Meet Me

Hi, I'm Sterling, founder of Built Badass Health & Fitness Coaching.

Like so many people, my journey started in the trenches of my own health struggles.

For years, I battled hormone imbalances, navigated the emotional and physical toll of IVF, and felt completely disconnected from my body. I lived through the exhaustion, stubborn weight gain, mood swings, painful cycles, and the frustration of doing "everything right" while my body seemed to work against me.

I refused to accept that as my new normal.

Through years of education, trial and error, and a commitment to finding the root cause instead of masking symptoms, I rebuilt my health naturally. I learned how to work with my body instead of fighting against it...using nutrition, strength training, gut health, hormone optimization, recovery, and lifestyle changes to create lasting results.

That experience became my mission.

Today, I help people, especially adults over 30, optimize their health from the inside out. Whether you're struggling with hormone imbalances, stubborn body fat, poor metabolism, gut issues, low energy, declining performance, or simply not feeling like yourself anymore, I help you identify what's holding you back and build a plan that actually fits your body.

My coaching combines functional nutrition, blood work interpretation, hormone optimization, strength training, recovery, and peptide education into one personalized approach designed to help you become the strongest, healthiest version of yourself.

As a former college athlete, bodybuilder, and powerlifter, fitness has always been a huge part of my life. But I've learned that real transformation isn't just about working harder...it's about giving your body what it needs to perform at its best.

At Built Badass, I don't believe in quick fixes or one-size-fits-all programs. I believe in education, sustainable habits, and finding the root cause of what's preventing you from feeling your best.

My goal isn't just to help you lose weight or build muscle.

It's to help you build a body that performs better, recovers faster, has more energy, supports healthy hormones and metabolism, and allows you to become the most badass version of yourself.

Because when your body is functioning the way it was designed to…

You don't just look better.

You feel unstoppable.

Empower Your Health

Holistic health coaching — focused on hormone balance, personalized nutrition, strength-supportive workouts, and whole-body wellness.

Built Badass Program

For adults 30+ who are tired of feeling tired and ready to optimize their health from the inside out. This program combines hormone health, gut health, metabolism, strength training, nutrition, recovery, and evidence-informed peptide education to help you become the strongest, healthiest, most badass version of yourself.

"As a working mom of two, I was constantly running on empty. Now I have the energy to play with my kids, crush my workouts, and still feel focused at work. Sterling taught me how to support my hormones AND get strong. This program gave me my spark back."

Sarah J.

★★★★★